Token2049 Dubai: Alkimi at the Heart of Crypto’s Real World Expansion
Two of the biggest events on the crypto calendar, TOKEN2049 Dubai and Sui Basecamp, just wrapped up, and the message was loud and clear: the next cycle is about real-world utility, not just hype.
TOKEN2049 Dubai brought together over 10,000 attendees from across the globe, featuring speakers like Arthur Hayes, Sergey Nazarov, and Pavel Durov. Highlights included Telegram’s major announcement that it will share 50% of its ad revenue with creators via the TON blockchain, a signal that Web2 platforms are now embracing on-chain economics. Tether also launched USDT on TON, underscoring a shift towards interoperable, programmable money that can serve media, payments, and DeFi use cases alike.
Sui Basecamp focused on scalability and data infrastructure for Web3. Mysten Labs unveiled Enoki, a suite to help enterprises tap into verifiable on-chain data and Walrus, a decentralised storage network with $140M in backing. These foundational layers are key to supporting the kind of high-speed, transparent ecosystems Alkimi is building for digital advertising. They are demoed Sui Play.
Alkimi CEO Ben Putley took the stage at Sui Basecamp to lay out how the current programmatic advertising industry is fundamentally broken. He spotlighted the inefficiencies and fraud that plague the system, where up to 47% of every ad dollar disappears into hidden fees and misaligned incentives.
His session outlined how Alkimi is rebuilding the ad exchange model from the ground up creating a transparent, efficient, and fair alternative for advertisers, publishers, and users alike. He used the opportunity to explore how crypto-native audiences respond to decentralised solutions in advertising, and how Alkimi can align with the most effective Layer 1 infrastructure to support this vision.
In a cycle increasingly defined by real revenue and real users, Alkimi is delivering exactly that one ad impression at a time.
