Everything you need to know about Constellation’s launch of their new Dor Traffic Miner, the first hardware validator node on a crypto network.
Earlier last week Constellation announced their Dor Traffic Miner, and we wanted to catch up with them to understand more about this market-leading and groundbreaking hardware.
The Dor Traffic Miner (DTM) essentially collects foot traffic data anywhere you put the battery-operated, peel-and-stick device. The DTM is a thermal-based people counter, with the device detecting human body heat to determine if someone walks in or out.
Sounds simple right? The anonymous counts are validated on the device through Constellation’s Hypergraph network. Which means no matter where you collect data, you’re contributing to potential data sets enterprises can use to make better business decisions, and you can be compensated directly in $DAG cryptocurrency by completing bounties and selling the datasets themselves. Owners earn crypto while it calculates foot traffic.
One of the core beliefs that drives the blockchain and crypto economy is data ownership, and Constellation’s DTM delivers. Whether it is gathering data from restaurant doorways, schools, hospitals or retail outlets tracking the flow of patrons during the pandemic, or simply from the doorway to your own home, this data is valuable — especially when combined with similar data in aggregate pools.
As long as you have access to an appropriate location, you can install it anywhere in the world. Each DTM comes with an associated NFT that serves as your receipt of ownership. Anyone can purchase a DTM. There will be a rewards bounty for connecting and configuring your NFT before your DTM hardware arrives allowing you to start earning crypto right away. When it’s released later this year, anyone, not only a business, can collect foot traffic data anywhere they put this easy-to-use device.
According to Ben Jorgensen, CEO of Constellation Labs:
“Really you can think of the DTM as a validator node in our network. We have something that provides real-world data that gives insight into analytics, into retail, combined with crypto, and we’re really kind of the forcing function. I think we’re doing some of the most innovative stuff in the space… and it’s the vision we all had around blockchain.”
For example, combining the use of DTM and Alkimi Exchange would not only allow for better user experience for customers in regard to personalisation and relevance, but also the process of demystifying the success of paid media spend and specific results. CEO Ben Putley discussed how:
Ben Putley, CEO Alkimi Exchange stated how:
“The DTM has a plethora of applications; but in advertising specifically, the impact for marketers could be profound. Dor units could provide accurate data on the number of people that saw a billboard; or alert brands to returning customers entering their respective stores. This will help marketers close the loop on sale attributions for the first time ever.”
Find out more about Constellation’s DTM and learn how to reserve your Dor Traffic Miner here: https://constellationnetwork.io/discover/data-mining/
About Alkimi Exchange
A decentralised replacement to the inefficient legacy programmatic ad exchanges with the mission to restore the value exchange between advertisers, publishers and users. Alkimi is built on Constellation Network’s Hypergraph — a revolutionary blockchain technology — trusted by the U.S. Department of Defense — which allows us to provide the fastest, infinitely scalable solution with 0% fraud, minimal transaction fees and complete end to end transparency.
We built Alkimi Exchange to reestablish the intended value exchange between users, publishers and advertisers. We believe in a different world that can be born from a cataclysmic event, when IDs disappear and it appears we have nothing, we can create something. Where users see fewer and better ads, Advertisers reach an engaged audience and Publishers regain control of the means for their success and continue to produce innovative and creative content.
Alkimi Exchange helps you create ad products, proven successful by walled gardens across the open web. To see more about Alkimi, click here.
Constellation Network Inc, is a decentralized network and ecosystem that enables seamless and secure communications between big data infrastructure and interoperability between blockchains. Using their distributed network, called Hypergraph, Constellation enables fast, zero trust, scalable solutions for enterprises and the US federal government, to improve data integrity and data assurance. The company utilizes a decentralized directed acyclic graph (DAG) network, and mathematical proofs to organize the network for speed, security.