Join the official Alkimi Discord here > https://discord.gg/THSgRuY6zj Decentralisation is a key differentiator of Alkimi Exchange. For too long legacy players in the AdTech space have relied on opacity to mishandle consumer data and charge exorbitant fees that result in more of the advertising spend going to middle-ware organisations than…

In partnership with Eidgensi. 2021 saw the meteoric rise of NFTs into mainstream culture. As the NFT industry went from strength to strength and filled the front pages of major news publications, a new cohort of NFT brands emerged that interacted and thought about their customers a little differently. …

In partnership with Eidgensi. Whether you like it or not, NFTs are here to stay. It’s time your brand capitalised on them. After the meteoric rise of NFTs in 2021 it became clear that there was something more to this new technology. Global brands such as Nike, Starbucks and…

Applications of NFTs that you have yet to consider… When most people hear the word ‘NFT’ they think of overvalued digital art, silly monkey pictures, or celebrity endorsements. However, as I’m sure you’ve found out already, this aspect of NFTs is mostly just hype and white noise. Yes, NFTs…

At Alkimi we’re using blockchain technology to disrupt and improve the inefficient ad exchange model. But that is just one of the countless applications of blockchain technology. 90% of all digital adverts are traded through a digital ad exchange and it is now a multi-billion dollar industry. The problem…

Alkimi is using blockchain technology to increase the transparency and efficiency of the digital ad exchange model. By using blockchain technology Alkimi can massively reduce the number of fees that an advertiser would usually pay. What is the effect of this? Advertisers reach a larger audience for less. In…

At Alkimi we are using a cryptocurrency called $ADS within our decentralised advertising exchange to reward users, reduce fees and access new features. Cryptocurrencies are entirely digital and have no physical form, so explaining how they have ‘real’ value to someone can sometimes be tricky. Especially if the person…

Welcome To BlogChain Introducing BlogChain, Alkimi Exchange’s new series! BlogChain’s mission is to demystify the world of Blockchain, Web3 & Crypto as well as the infamous AdTech & Programmatic Industry. We will also look at some hot topics in the news, giving you bitesize insights to keep you informed! Let’s get into it! Previously on BlogChain…

Today Alkimi announced its new integration with PowerLinks, a demand side platform (DSP). This is a massive step toward the widespread adoption of a blockchain-based ad exchange, as it will allow Alkimi to provide buyers of digital advertising with a means to trade on Alkimi’s exchange across display, video and…