Alkimi is using blockchain technology to increase the transparency and efficiency of the digital ad exchange model. By using blockchain technology Alkimi can massively reduce the number of fees that an advertiser would usually pay. What is the effect of this? Advertisers reach a larger audience for less. In…

At Alkimi we are using a cryptocurrency called $ADS within our decentralised advertising exchange to reward users, reduce fees and access new features. Cryptocurrencies are entirely digital and have no physical form, so explaining how they have ‘real’ value to someone can sometimes be tricky. Especially if the person…

Welcome To BlogChain Introducing BlogChain, Alkimi Exchange’s new series! BlogChain’s mission is to demystify the world of Blockchain, Web3 & Crypto as well as the infamous AdTech & Programmatic Industry. We will also look at some hot topics in the news, giving you bitesize insights to keep you informed! Let’s get into it! Previously on BlogChain…

Today Alkimi announced its new integration with PowerLinks, a demand side platform (DSP). This is a massive step toward the widespread adoption of a blockchain-based ad exchange, as it will allow Alkimi to provide buyers of digital advertising with a means to trade on Alkimi’s exchange across display, video and…

Welcome To BlogChain Introducing BlogChain, Alkimi Exchange’s new series! BlogChain’s mission is to demystify the world of Blockchain, Web3 & Crypto as well as the infamous AdTech & Programmatic Industry. We will also look at some hot topics in the news, giving you bitesize insights to keep you informed! Let’s get into it! At Alkimi we…

We have launched our Ad Exchange Last Friday, we announced that Alkimi’s Ad Exchange was live, serving ads on our own platform Alkimi Labs. The ad exchange can now run live auctions, log and validate the results and then notarise them on the distributed Ads Ledger. These transactions are viewable via the Ads Explorer. We are…

BY going live with ‘Ads on Labs’ we have demonstrated the following: Alkimi Labs, as a publisher, has been integrated with Alkimi Ad Exchange using Alkimi’s prebid adapter which proves that the adapters are ready to be integrated with any publisher of choice. 2. Alkimi Ad Exchange is compliant…

Welcome To BlogChain Introducing BlogChain, Alkimi Exchange’s new series! BlogChain’s mission is to demystify the world of Blockchain, Web3 & Crypto as well as the infamous AdTech & Programmatic Industry. We will also look at some hot topics in the news, giving you bitesize insights to keep you informed! Let’s Get Into This!

Welcome To BlogChain Introducing BlogChain, Alkimi Exchange’s new series! BlogChain’s mission is to demystify the world of Blockchain, Web3 & Crypto as well as the infamous AdTech & Programmatic Industry. We will also look at some hot topics in the…